NOVELL
Let’s talk

Build · Run · Grow

Let’s buildrungrow it for real.

The technical and growth partner for owner-led businesses. You're the business. I handle the digital side so you can stay focused on the part only you can do.

Get a free site evaluation or book a 30-minute call

NOVELL

Build

What should this actually be?

  • Your site looks fine and nobody books.
  • You're moving the same information between four apps by hand.
  • Someone sent you a picture of it and asked if you liked it.

Sometimes it's a website. Sometimes it's not. A better way to take bookings, a tool your team uses every day, or your logo and colours sorted. Whatever it is, you use the real thing on your phone and on a computer before you approve it.

Start here

A free evaluation. I start with your website because I can look at that without needing your passwords. If the real problem is somewhere else, I'll tell you.

Get the evaluation

Afterwards, from $125/mo if you'd rather not be the one keeping it running.

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Chef-crafted · Small batch

Taste flavor before you taste heat.

Shop saucesMeet the chef
1440 390

ScHott Sauce · the same build at both widths. The photography is the typography, and checkout still runs on Shopify.

Build — the live site

Run

Who's actually looking after all of this?

  • Something broke and nobody is sure who owns it.
  • You're paying for four tools and typing the same thing into three of them.
  • You were quoted a custom build for something your current software already does.

I start with how the work actually gets done, not with what software you own. We decide together whether to use what you've got, buy, or build. Then I'm the one who keeps it running.

Start here

A look at how your business runs today, and where it's costing you. $500, credited toward whatever follows.

Book a review
Before · 6 disconnected pieces
WebsiteSpreadsheetsPaper formsEmailBookingRecords
After · one connected system
Practice software
SiteBookingRecordsPayments

One client kept the practice software they were already paying for. The recommendation was not to build.

Run — before / after

Grow

What's next, and what will it need?

  • Someone wants to work with you and there is nothing to send them.
  • You're saying yes to everything because you can't tell which ones are worth it.
  • Something good is about to happen and you're not sure the business can take it.

Build and Run are about what you have. This is about what's coming. A partnership, a second location, a launch, a busy season. I work out what it will need, then we make it. Every phase gets a number before it starts, and every gate can say stop.

Start here

$500 to work out what's next, what it will need, and what's missing. Credited toward whatever follows.

Book the read
Phase 01 · Testing
01 · 90 daysTestOne segment, tracked
02 · Months 3–6BuildRecurring formats
03 · Months 6–12LaunchPresale first
Each gate GoAdjustStop

Every phase gets a number before it starts, and every gate can say go, adjust or stop.

Grow — the read

Work3

Every one of these needed something different.

01 — Healthcare
NVIVBook

Two doors, one building.

AestheticsPrimary care

NVIV Wellness

Site · SEO · Booking

A med spa and a primary care practice, same owner, same building. Both got a front door, neither an afterthought.

Case study
02 — Food & beverage
ScHottCart

The bottle is the headline.

OriginalMango HeatVerde

ScHott Sauce

E-commerce · Brand · Analytics

Three sauces under a stock theme that read as one generic product. The bottle stopped being a product photo.

Case study
05 — Creator economy
KPTDWaitlist

Get kept.

Pre-launchWaitlist

KPTD

Landing page · Brand · Waitlist

A platform nobody had heard of needed a public face before it had a public product. The page had to build awareness before the demo.

Case study
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Approach

Whether it is a website, a growth plan, or the tools behind both — here is how every engagement works.

  1. 01

    Look

    An honest look at what's actually in the way. How people find you, what happens when they do, and where it falls apart. No pitch. Just a clear picture.

  2. 02

    Plan

    A written scope with a fixed price. Could be a website. Could be a tools overhaul. Could be a growth plan. You know what you are getting and what it costs before anything starts. Payment plans available.

  3. 03

    Build

    If something needs to be built: real, working pages — not mockups, not slide decks. Your own portal where you can see the timeline, review progress, and request changes. Nothing goes live without your approval.

  4. 04

    Set up

    If your tools need work: connected, configured, and working together. If you already pay for the right software, I set up what you have instead of selling you something new. If you need something new, it goes in your name.

  5. 05

    Grow

    If you need to be found: your search presence, your Google Business Profile, your structured data. If you need materials: the one-pager, the pitch, the plan with numbers on it. If you need a strategy: a roadmap with checkpoints that can say go, adjust, or stop.

  6. 06

    Launch

    Whatever was scoped — tested, documented, and in your name.

  7. 07

    Walkthrough

    A walkthrough and a written guide covering what was done, how it works, and how to make changes. You can run it from here.

After the walkthrough

Then you decide. None of the three is the default.

  1. Run it yourself

    The walkthrough and the guide are enough. You have got it from here.

    No further cost

  2. Learn it deeper

    Structured training on your tools and the workflows around them, scoped to what you actually use.

    Quoted per scope

  3. Have me handle it

    Monthly care: hosting, updates, monitoring, and a report written in plain English.

    From $125/mo

On every project, no exceptions

One person owns it, start to finish.

Everything is in your name from day one.

I will tell you when you do not need to build anything.

No project managers, no handoffs between departments. The person who planned it builds it, tests it, and walks you through it.

About

Novell is a practice, not an agency.

I spent my career shipping software inside large technology companies. I spend it now on owner-led businesses. You deal with the person doing the work. No account manager, no handoff between departments, nobody to check with.

Large companies are very good at building things that did not need to exist. Most of what I learned there is about saying no early, and almost none of it reaches businesses your size. That is the gap this practice exists to close.

Raleigh, North Carolina. Available to clients anywhere the work makes sense.

Pricing

Pricing

Fixed prices, payment plans.

Build

from$2,000

A website, built to fit how the business actually runs. Where a project goes from here depends on how much of the business it has to carry.

One page, one job
from $600
A business website
from $2,000
Booking, payments, accounts
from $6,000
Custom tools and platforms
quoted
Brand kit
$150

Run

$500

A look at how the business runs today, credited toward whatever follows it.

Connecting what you have
quoted
Keeping it running
from $125/mo

Grow

$500

What's next and what it will need, credited toward whatever follows it.

Then the work itself
quoted

40% deposit to start. The balance on delivery, or split over monthly payments. Files transfer at final payment.

Talk

Let’s start with your web presence.

An honest read on where your business stands online, what’s working, and what it would take to fix it. No pressure to buy anything.

You own everything

  • Your domain, in your name
  • Your site and your accounts
  • 30 days’ notice, keep all of it

Won’t promise

  • Page one of Google
  • A traffic number
  • That you need something built

Will commit to

  • A fixed price in writing
  • A walkthrough, so you can run it
  • A page that loads fast, and the number to prove it
  • Reporting you can read

I won’t add you to anything. Privacy

Services Privacy Terms

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